Real CRO Case Studies
Learn from actual conversion optimization examples. These are general CRO principles that have worked across various ecommerce stores.
Note: These are industry-wide CRO learnings and examples, not specific Ship Happens case studies. We believe in sharing valuable insights regardless of whether you use our tools.
Adding Trust Badges Below Add-to-Cart
A common pattern that consistently improves conversions is adding trust signals near the purchase decision point.
The Change:
- Added security badges (SSL, payment icons)
- Showed "30-day returns" promise
- Included "Free shipping" threshold
Typical Impact
+8-15% CVR
Why It Works:
Reduces Purchase Anxiety
Addresses security concerns at the critical moment
Builds Confidence
Shows professionalism and reliability
Perfect Timing
Information appears when customers need it most
Implementation Tips:
- 1 Remove unnecessary fields (company name, phone if not needed)
- 2 Use address autocomplete for faster entry
- 3 Show progress indicators (Step 1 of 3)
- 4 Allow guest checkout prominently
- 5 Keep form labels clear and concise
Reducing Checkout Form Fields
Every additional field in checkout increases abandonment. Simplification is one of the most impactful changes you can make.
Common Results:
Improving Product Image Galleries
Multiple Angles
Show products from 5-8 different angles. Include lifestyle shots showing products in use.
Zoom Feature
Let customers inspect details with high-resolution zoom on hover or tap.
Product Videos
Short videos showing products in action, especially for complex items.
Case Study: Fashion Retailer
Before:
- • 2-3 product images only
- • No zoom capability
- • Static images only
- • Limited detail views
After:
- • 6-8 images per product
- • High-res zoom on hover
- • 360° view for key items
- • Size/fit videos added
Overall Result
+23% Conversion Rate
Leveraging Customer Reviews
Reviews are one of the most powerful conversion tools. Here's what works best.
Effective Review Strategies:
Show ratings in search results
+8% click-through rate
Include photo reviews
+15% conversion rate
Add review filters (size, fit, quality)
+12% engagement
Highlight specific review quotes
+7% add-to-cart rate
Common Mistakes:
Typical Impact: Stores with visible reviews see 18-30% higher conversion rates than those without
Key Learnings from These Studies
Speed Matters
Every second of page load time costs conversions. Aim for under 3 seconds, especially on mobile devices.
Mobile First
60-70% of traffic is mobile. If it doesn't work perfectly on phones, you're losing most of your potential customers.
Reduce Friction
Every extra click, field, or decision point loses customers. Simplify ruthlessly.
Test Everything
What works for one store might not work for another. Always A/B test changes with your actual customers.
Ready to Improve Your Store?
Start with our free CRO checklist to identify quick wins for your store.