The Ultimate CRO Checklist

50 actionable points to systematically improve your Shopify store's conversion rate. Work through each section to find quick wins and optimization opportunities.

Takes ~30 min to review

Average +15% conversion lift

Your Progress 0 / 50 Completed

1 Homepage & First Impressions

Value proposition visible above the fold

Visitors should understand what you sell in 5 seconds

Page loads in under 3 seconds

Test with Google PageSpeed Insights

Clear navigation with logical categories

Max 7 main menu items for cognitive ease

Search bar prominently displayed

30% of visitors prefer to search

Mobile-responsive design

Test on actual mobile devices, not just browser resize

2 Product Pages

High-quality images with zoom functionality

Include multiple angles and lifestyle shots

Product videos where applicable

Videos increase conversions by up to 80%

Clear product titles and descriptions

Focus on benefits, not just features

Size guide or measurement information

Reduces returns and increases confidence

Customer reviews visible

88% of consumers trust online reviews

Stock levels or availability shown

Create urgency with "Only X left in stock"

Related products or "frequently bought together"

Increases average order value

Add to cart button above the fold

Make it prominent with contrasting color

3 Shopping Cart

Clear product images in cart

Remind customers what they're buying

Easy quantity adjustment

Plus/minus buttons, not just dropdown

Save for later option

Don't force delete, allow wishlist save

Progress indicator to free shipping

"Add $X more for free shipping"

Promo code field visible

But not too prominent to avoid discount hunting

Continue shopping link

Don't trap customers in the cart

4 Checkout Process

Guest checkout option

35% abandon if forced to create account

Progress indicator showing checkout steps

Reduces anxiety about process length

Auto-fill and address validation

Reduce typing errors and friction

Multiple payment options

PayPal, Apple Pay, Google Pay, etc.

Security badges near payment fields

SSL certificate, payment provider logos

Order summary always visible

Sticky sidebar on desktop, expandable on mobile

Clear error messages

Inline validation with helpful suggestions

Express checkout options

Shop Pay, Amazon Pay for returning customers

5 Trust & Credibility

Contact information easily accessible

Phone, email, or live chat visible

About Us page with real information

Story, team, mission builds connection

Return policy clearly stated

Link in header/footer and product pages

Shipping information upfront

Costs and delivery times before checkout

Social proof throughout site

Reviews, testimonials, user-generated content

Professional design and copy

No typos, consistent branding, quality images

FAQ section addressing concerns

Anticipate and answer buyer questions

6 Mobile Experience

Thumb-friendly button placement

Important actions within easy reach

Simplified navigation on mobile

Hamburger menu with clear categories

Mobile-optimized checkout

Large form fields, minimal typing required

Sticky add to cart button

Always visible when scrolling product pages

Fast mobile page load

Under 3 seconds on 4G connection

7 Email & Remarketing

Abandoned cart email sequence

Automated emails within 1-24 hours

Welcome email for new subscribers

With discount code or incentive

Exit-intent popup for email capture

Offer value in exchange for email

Post-purchase follow-up

Thank you, tracking info, request review

Retargeting pixels installed

Facebook, Google Ads for remarketing

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